#372 - From Dentistry to Tacos: Building the Talkin’ Tacos Empire

Mohammad "Mo" Farraj is an entrepreneur, trained dentist, and Co-Founder and Co-CEO of Talkin' Tacos, the restaurant brand he built alongside childhood friend Omar Al-Massalkhi. Leading the company's marketing, Farraj combines a hands-on approach to business with an understanding of how to build a brand that people connect with. He was also recognized by the South Florida Business Journal as a 40 Under 40 honoree. His entrepreneurial foundation began long before Talkin' Tacos. Working from a young age to help support his family, Farraj later managed his father's business while completing college and earning his doctorate in dentistry. Balancing those responsibilities taught him the discipline, adaptability, and resourcefulness that continue to shape his leadership. Over the past six years, Farraj and Al-Massalkhi have opened over 35 Talkin' Tacos locations, growing the brand from its South Florida roots into new markets across the country. Farraj has helped drive that expansion through marketing, storytelling, and community connections that generate excitement and introduce the brand to new audiences. For Farraj, success extends beyond opening restaurants. Rooted in family and a commitment to giving back, he helps champion Talkin' Tacos' support of local charities and youth organizations. His approach reflects the values that shaped his own journey: work hard, build meaningful relationships, and create opportunities to make a positive impact.