Brain Power: Creating The Reality You Want to See

BILL TROY is a natural-born contrarian who always sees the world from a different perspective. Currently, he is the co-founder and CEO the Polaris Institute, an organization of business and societal leaders utilizing the latest brain science to unlock unrealized potential in individuals and companies.

Prior to launching the Polaris Institute, Bill founded and operated TroyResearch, and Inc. 500 company that helped global brands like Sony, Disney and Nestle recognize new, innovative marketing opportunities for 25 years. Bill is also an author and sought-after speaker for groups like Entrepreneurs' Organization (EO) and Vistage.