Ep. 49 – Thomas Desernia – Founder of SA Company & John Florey – President at SAMA-Labs
Thomas Desernia / Founder of SA Company & John Florey / President at SAMA-Labs
March 28, 2019
Thomas Desernia / SA Company
Thomas DeSernia created a global outdoor e-commerce company—SA Company—growing triple digits annually by disrupting the marketplace. SA Company sells directly to consumers, specifically through Facebook and Instagram. It is one of the top advertising companies for Direct Response Advertising in Facebook and Instagram's portfolio.
DeSernia has been recognized as part of Forbes 30 Under 30 in the Retail & E-Commerce category for his accomplishments with SA Company. Additionally, he as also been noticed by Sheryl Sandburg, COO of Facebook, as she informed the world on her Q3 Earnings Report in 2017 about the success SA Company has had on their platforms and the opportunities that lie ahead. He has also mirrored his marketing capabilities and built a military brand—ALPHA Defense Gear-that within 2 years has tracked over 1 million social followers.
After multiple requests, SA Marketing (SAMA)—our direct response marketing agency—is following the lead of SA Company's business model, making sure to provide clients, friends and family instantaneous, sustainable success.
DeSernia's main inspiration is bringing value to society. He started this adventure out of his bedroom at the age of 22 years old, with no financial backing. His story is motivating to everyone, as he built a brand from nothing, leveraging all the free tools offered in today's market, proving the American dream is still very much alive!
DeSernia has changed the lives of his friends and family, while giving them something to work for that is bigger than themselves. He is constantly diversifying, using his unique ability to profitably grow companies by controlling the demand. He is giving back to the community by working with cancer organizations and dog shelters with both monetary and product donations that resonate most with his consumers. Even a tour of the 30,000 sq. ft campus in South East Florida will showcase the magic that is being made within their walls.
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