Growing a Landscape Business

Rodrigo Frias / General Manager of Classic Nursery & Landscape Co.

March 29, 2023

Guest Bio

Rodrigo Frias / General Manager of Classic Nursery & Landscape Co.

Rodrigo has always had a passion for small business entrepreneurship and enabling others to live healthier and succeed in life. After a 12 year-long corporate career in finance, marketing and strategy at global firms such as Microsoft and Bank of America Merrill Lynch, Rodrigo decided to leverage his experience and transition back to his roots as a small business entrepreneur.

Now as the General Manager of Classic Nursery and Landscape Co., Rodrigo oversees strategic decisions, implementation of new initiatives and safeguards Classic's culture. When he's not working, Rodrigo enjoys spending time with his family, traveling and playing outdoor sports. Rodrigo is a graduate of The University of Texas at Austin and holds an MBA from Tuck School of Business at Dartmouth.

Rodrigo is a member of APLD of Washington and a longstanding supporter of Ciudad de los Ninos, The Kidney Project at UCSF, Bellevue LifeSprings and Friends of the Children.

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Classic Nursery & Landscape Co.