What's Your Most Valuable Asset As An Entrepreneur?

Russ first moved to Colorado from Florida as a teenager, and attended CSU and CU before becoming a Geographic Information Systems software developer. He founded and operated three software businesses, before eventually "retiring" into the cycling industry after the 2013 floods. He co-founded a local non-profit in Boulder called Cyclists 4 Community before purchasing the two Boulder Full Cycle stores in 2016. Over the past seven years, he has transformed Full Cycle from a struggling 34 year old mountain bike and commuter shop into a top-notch cycling retail and service center, which has become a community hub since the Tune Up taproom espresso bar was launched in 2017.