The Two Most Important Marketing Tactics

Jeff Perkins / CEO of ParkMobile, Author of How Not to Suck at Marketing

May 12, 2022

Guest Bio

Jeff Perkins / CEO of ParkMobile, Author of How Not to Suck at Marketing

Jeff Perkins is CEO of ParkMobile, the #1 parking app in the U.S. with over 30 million users. Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped establish the brand and grow revenue 500% over a three-year period, leading to a $40 million Series C with Insight Venture Partners. He also has held senior marketing leadership positions at PGi and AutoTrader.

Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff's work has earned him numerous accolades including the Atlanta Business Chronicle's MAX Award for marketing excellence and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University's Goizueta Business School where he is now an adjunct professor.

He is a frequent contributor to several marketing publications and a speaker at many industry events. His book, "How Not to Suck at Marketing" was published by How2Conquer in 2021. When he's not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he's been to 32 so far). He lives in Atlanta with his awesome wife (also a Goizueta grad), two adorable daughters (ages 11 and 13) and two poorly behaved rescue dogs.

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